I'm Iulia I like colours and I'm not affraid to show it hello. scroll for more hallo. ciao. olá. bonjour.

A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.

Antoine de Saint-Exupery
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Unique Design

If you’re looking for a designer who can elevate your digital presence and craft memorable, one-of-a-kind experiences for your users, you’ve come to the right place. Every project I create is infused with personality and designed to reflect the heart and soul of your product or business. Let’s turn your vision into something truly unique and impactful!
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Walk a mile in someone's shoes

With a knack for crafting slick, user-friendly interfaces and a deep passion for psychology, I bring a unique perspective to UX design. My strong sense of empathy helps me step into users’ shoes, ensuring every experience feels intuitive, meaningful, and human-centered. I create designs that don’t just work— they connect.
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The story of your Brand

I dive deep into understanding the core values, mission, and personality of each brand, ensuring every element—from the logo to the color palette to the tone of voice—tells a cohesive and authentic story. My goal is to create branding that resonates with your audience, sets you apart from the competition, and leaves a lasting impression. It’s not just about design; it’s about bringing your brand’s unique story to life.

About Me

I turn ideas into creations

I’m Iulia, an interdisciplinary senior UX/UI designer with over 13 years of experience shaping user-centered designs that connect people with technology. With a background in human-computer interaction and customer experience, I specialize in crafting intuitive, engaging digital journeys using tools like Adobe Suite and Figma.

Bright, ambitious, and self-motivated, I thrive on creating thoughtful, user-focused solutions that balance creativity and functionality. I’m a team player who values collaboration and believes the best work comes from shared ideas. Whether leading high-profile projects or delivering under tight deadlines, I bring passion, discipline, and technical expertise to every challenge.

With over 1000 apps and web – based designs under my belt, I’m a fast learner who adapts quickly and strives to ensure every design prioritizes usability, accessibility, and exceptional customer experiences. Because at the end of the day, it’s about the team – and the user.

What I do

Designing Seamless Experiences

Throughout my career, I’ve embraced a multidisciplinary approach, combining expertise in UX/UI design, branding, web design, and mobile app design to deliver holistic, user-focused solutions. Each specialty complements the other, allowing me to create cohesive, engaging digital experiences that are not only visually stunning but also deeply aligned with the core values and goals of the business.

From crafting intuitive user journeys and seamless mobile interactions to building authentic brand identities and responsive websites, my work is driven by a passion for innovation, empathy, and the pursuit of meaningful connections between users and products. Together, these skills form the foundation of my mission: to elevate businesses and create designs that are as unique as the stories they tell.

Branding

Branding is more than just a logo or a catchy tagline—it’s the soul of your business, the story you tell, and the promise you make to your audience.

Web Design

Web design has come a long way since I began my career 15 years ago. Back then, design was largely static, focused on tables, gradients, and skeuomorphic elements, with limited interactivity and rigid layouts. Flash was king, mobile responsiveness was unheard of, and user-centered design was just beginning to gain traction.

Mobile Apps

Mobile apps are more than just tools – they’re gateways to seamless, intuitive, and impactful user experiences

User Experince

User experience (UX) design has evolved dramatically since its early days, and I’ve been fortunate to witness and grow alongside this transformation. When I started, UX wasn’t even widely recognized as a discipline—it was often lumped into general design or development roles. Back then, the focus was on making things functional, and user needs were often an afterthought.

My latest Work
  • Web Design
  • App Design
  • Visual Design
  • Printing
  • Business Models
  • Case Studies
  • Brand Identity
  • Branding Book

I do love a challenge

Wanna grab a coffee and see what I can do?

Give some color to your business.