Delia Iulia — Creative Designer
Delia Iulia

Delia Iulia

Creative✕Designer✕UX Strategist✕AI Product✕Founder✕ Creative✕Designer✕UX Strategist✕AI Product✕Founder✕
Creative✕Designer✕UX Strategist✕AI Product✕Founder✕ Creative✕Designer✕UX Strategist✕AI Product✕Founder✕
FUN FACT

The Magpie Bridge: In Chinese and Korean mythology, magpies form a celestial bridge of wings across the Milky Way once a year during the Qixi Festival to unite star-crossed lovers the Cowherd and Weaver Girl.

Harbingers of Joy: In Korea and China, the magpie (known as kkachi in Korea) is seen as a sturdy, auspicious creature that brings prosperity, happiness, and welcome guests.

Magpie
Creative
Designer

Senior UX strategist and product designer — 15+ years — now shipping AI products end to end, from user research through interaction and voice design to the last line of code.

Focused on trust, explainability, and human oversight.

UX STRATEGIST / AI PRODUCT & INTERACTION DESIGNER / FOUNDER
SELECTED
WORK
ResearchInteraction✕SystemsVoice
miravl.com
Miravl
01Miravl
MIRAVL.COM ↗
deduct.ro
Deduct
02Deduct
DEDUCT.RO ↗
onebase.ro
1base
03Onebase
ONEBASE.RO ↗
sentrica.ro
Sentrica
04Sentrica
SENTRICA.RO ↗
EmberMoon
05EmberMoon
Fleur
06Fleur
ABOUT
Magpie

Senior UX strategist and product designer — 15+ years — now shipping AI products end to end, from user research through interaction and voice design to the last line of code.

Focused on trust, explainability, and human oversight.

UX STRATEGIST / AI PRODUCT & INTERACTION DESIGNER / FOUNDER
UX Strategy & Product Discovery AI-Augmented UX & Intelligent Interfaces Scalable Design Systems Conversion-Focused UX Research, Audits & Usability Testing Trust, Transparency & Explainability
EXPERIENCE
15+ YEARS
Founder & Lead UX Strategist
Thistleglow
2024 — PRESENT
UX/UI Consultant
Coffee In Code Out
2023 — PRESENT
UX/UI Trainer
IT School
2022 — 2023
Senior UI/UX Designer
OSF Digital
2022 — 2023
Senior UX Product Designer
Micro Focus / HPE
2017 — 2022
UI/UX Designer
Smallfoot Print
2013 — 2017
Web Designer & Developer
Transylvania Consulting
2011 — 2013
BSc Finance & Banking
Babeș-Bolyai University
2007 — 2010
RESUME pdf DOWNLOAD✕
LANGUAGES
Romanian
NATIVE
English
PROFICIENT (C2)
Italian
INTERMEDIATE
French · German · Spanish
BASIC
WORKEDWITH
Thistleglow Coffee In Code Out OSF Digital IT School Micro Focus / HPE Smallfoot Print Transylvania Consulting
Founder✕Designer✕UX Strategist✕AI Product✕Creative✕ Founder✕Designer✕UX Strategist✕AI Product✕Creative✕
Founder✕Designer✕UX Strategist✕AI Product✕Creative✕ Founder✕Designer✕UX Strategist✕AI Product✕Creative✕
CONNECT
D./

Building an AI product and want the human side of it to hold up? Reach out for collaborations, advisory, or design work.

Romania
Remote / worldwide
Delia Iulia
© MMXXVI Delia Iulia
All rights reserved
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PREVIOUS WORK
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Tiny Milestones
Flatout Coffee
Hour
Coffee In Code Out
Instaweb
Fantasy Studio
DigitizeMe
The Tattie Creel
Willow
Didi's Crochet
MFeX 2019
Chill Zones
Logos
Design System cover
01 Cover
Logo
02 Logo
Colours
03 Colours
Colours extended
04 Colours — extended
Typography CICO
05 Typography — CICO
Typography SALUTBIZ
06 Typography — SALUTBIZ
Typography DIGITIZEME
07 Typography — DIGITIZEME
Sizes and spacings
08 Sizes & spacings
Layout grid
09 Layout grid
Shadows
10 Shadows
Icons
11 Icons
Avatars
12 Avatars
Illustrations
13 Illustrations
Buttons CICO
14 Buttons — CICO
Buttons SALUTBIZ
15 Buttons — SALUTBIZ
Buttons DIGITIZEME
16 Buttons — DIGITIZEME
Controls
17 Controls
Controls states
18 Controls — states
Sliders
19 Sliders
Tabs
20 Tabs
Navigation
21 Navigation
Header links
22 Header links
Forms
23 Forms
Cards
24 Cards
Tables
25 Tables
Modals and popups
26 Modals & popups
Banners and messaging
27 Banners & messaging
Design Systems — Coffee In Code Out
GroupBuy welcome
01 Welcome
GroupBuy sign in
02 Sign in
GroupBuy discover
03 Discover
GroupBuy share link
04 Share the plan
GroupBuy friends joined
05 Friends joined
GroupBuy cart summary
06 Cart summary
GroupBuy payment
07 Payment
Mobile — GroupBuy
Query Designer
01 Query Designer — entry
Query and policy
02 Query & policy picker
Search results
03 Search results & filters
Search with preview panel
04 Result preview panel
Get related topology
05 Get related — topology
CI properties
06 CI properties
Analyzer dashboard
07 Analyzer dashboard
Reconciliation simulator
08 Reconciliation simulator
Reports
09 Reports
System Design — CMS / UCMDB
Flatout Coffee cards
Flatout Coffee — loyalty cards
Flatout Coffee menu
Flatout Coffee — menu
Andana Pan roll-up
Andana Pan — roll-up banner
PizzaBM box
PizzaBM — box, black
PizzaBM box green
PizzaBM — box, green
Micro Focus shirts
Micro Focus — shirt print
Repornim Baia Mare shirt front
#RepornimBaiaMare — shirt, front
Repornim Baia Mare shirt back
#RepornimBaiaMare — shirt, back
0,1% film poster
0,1% — film poster
Women's day banner
8 March — campaign banner
Visuals
Cover
01 Cover
Problem statement
02 Problem, goals & process
Product users
03 Product users
Quantitative research
04 Quantitative research
User needs
05 User needs & features
Competitor analysis
06 Challenges & competitors
Unique features
07 Unique features
Persona John David
08 Persona — John David
Persona Doe Leya
09 Persona — Doe Leya
Task mapping
10 Task mapping
Eisenhower matrix
11 Priority matrix
5 Why analysis
12 5 Why analysis
Root cause analysis
13 Root cause analysis
Desktop screens
14 Screens — desktop
Desktop lower page
15 Desktop — lower page
Mobile screens
16 Screens — mobile
Mobile product screens
17 Mobile — products
Mobile footer
18 Mobile — footer
UX Case Study — Healthy Snacks
OSF Round the World Challenge
01 OSF Round the World Challenge
Hackathon 2022
02 Hackathon 2022
Willow florist
03 Willow — florist
Webdesign